L’Oreal vs nkd. Because we’re worth it too

I’m Rebecca and I’m founder and owner of nkd. 

Just over a year ago, I shut the doors for the final time on my once thriving and successful Nottingham city centre waxing salon, which I’d spent the previous 14 years building up.

Although I’m not attributing the painful and traumatic 30th December 2023 closure of nkd ( ) waxing Nottingham to any single factor, the ongoing personal and financial distress caused to me by the French cosmetics giant L’Oreal as part of their damaging, unnecessary and overtly aggressive trade mark actions against me was without doubt the biggest contributor to the incredibly difficult decision I felt I had no choice but to make at that time.

You can read and listen to my full story below, including why L’Oreal have been trying to force me to change the name of my established and well-respected business for the last 2 ½ years, how and why I have attempted to fight back, and what this has so far cost me.

You can also see some different ways in which you can help and support me and my small business as I continue to try and defend myself against the US$250 billion multinational corporate bully that is L’Oreal.

Thank you for taking an interest in my story.

Read Full Story

What you can do to help

  • If you remove any of your own body and/or intimate hair via waxing, shaving, epilating or any other form of hair removal or you know someone who does, please consider supporting our small business by investing in a Limited Edition “Because we’re worth it too” product bundle.

    Shop now 

  • If you live locally to Leicester and want to experience the best wax you'll ever have, please consider booking a treatment in our award-winning Leicester city centre waxing and beauty salon.

    Book now 

  • If you don’t live in the UK (and so can’t buy product or visit our salon) or if you just want to offer some help or support with nothing in return, please consider making a donation via paypal.

    Donate now 

  • If you work in the beauty industry or for a UK retailer and are interested in joining some of the UK’s best beauty salons and waxing professionals by stocking nkd’s range of essential waxing aftercare to recommend and sell to your own customers, get in touch with our trade team.

    Enquire now 

Because nkd’s worth it too

If you remove any of your own body and/or intimate hair via waxing, shaving, epilating or any other form of hair removal, or you know someone who does, please consider supporting our small business and making a stand against L’Oreal’s corporate bullying by investing in one of our Limited Edition “Because We’re Worth it Too” product bundles.

nkd’s luxurious hair removal aftercare products are for everyone. They’re suitable for use all over, including intimate areas and will leave you, and your skin, feeling amazing. All over.

  • Complete Care Kit with All-Over Body Cleanser, Scrub, and Balm for pre- and post-hair removal care

    Because We’re Worth it Too Bumper Kit

    Because We’re Worth it Too Bumper Kit

    Incorporates our Travel Kit with our Complete Care kit for a full-size set of products AND a mini set of products for when you travel. Combining anti-bacterial and anti-inflammatory skincare ingredients with luxurious textures and fragrances, our nkd hair removal aftercare range will care for your whole body – including intimate areas.

    £65.00
    £65.00

    Click here for details
  • Complete Care Kit for treating and preventing ingrown hairs after hair removal

    Because We’re Worth it Too Complete Care Kit

    Because We’re Worth it Too Complete Care Kit

    The ultimate pre- and post- hair-removal experience for anyone seeking soft, hair-free skin without irritation and soreness. Combining anti-bacterial and anti-inflammatory skincare ingredients with luxurious textures and fragrances, this complete range of full-size nkd hair removal aftercare products will care for your whole body – including intimate areas.

    £45.00
    £45.00

    Click here for details
  • nkd skincare – natural, vegan products for all-over body care

    Because We’re Worth it Too Travel Kit

    Because We’re Worth it Too Travel Kit

    An introduction to the ultimate pre- and post- hair-removal experience for anyone seeking soft, hair-free skin without irritation and soreness. Combining anti-bacterial and anti-inflammatory skincare ingredients with luxurious textures and fragrances, this set of travel-size hair removal aftercare products will care for your whole body – including intimate areas.

    £25.00
    £25.00

    Click here for details
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