At (nkd) we’re passionate about the principle that hair removal (especially intimate hair removal!) is a choice that everyone should feel good about – without judgement. We want everyone to feel just as good about their skin afterwards, with effective care for ingrown hairs, bumps and irritation across the body and intimate areas. Even though we’re a small business, we’ve always aimed big. We know we don’t always get everything right but we’ll never stop trying.
Thank you for taking an interest in our story.
Rebecca Dowdeswell
Founder
Our History
(nkd) began life in 2009 as a specialist waxing salon in Nottingham, later expanding to Leicester. Over the next 17+ years, we became a highly respected, multi-award-winning salon business, carrying out hundreds of thousands of waxing treatments and developing a particular expertise in male and female intimate waxing.
That experience showed us how many clients struggle with ingrown hairs, bumps and irritation – and how difficult it is to find an effective range designed to prevent and treat ingrown hairs after waxing and other forms of hair removal.
So, drawing on everything we’d learned in our salons, we created the (nkd) specialist hair removal aftercare range: born in the salon and developed by waxing experts.
You can read more about our origin and founder story here:
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Hair Removal is a Choice
We strongly believe in the principle that it’s your body and your choice. All too often it feels like there is so much unnecessary judgement around the subject of body hair and hair removal.
YOU and only YOU should ever get to decide from which areas you want to remove and keep your body and/or facial hair. The way you want to remove any hair, your reasons for doing so and the way it makes you feel are also an entirely personal choice and not something that anyone else ever needs to concern themselves with.
Don’t let anyone tell you otherwise x
(nkd) products are for everyone
At (nkd) we really don’t mind who you are, what you look like or how you identity. We don’t understand why so many products have to be targeted at a particular gender or lifestyle choice. Knowing that bodily hair removal can be such a deeply sensitive, personal and emotive topic, we just want to provide great products which help anyone who chooses to remove any of their body hair feel better about themselves.
After all, everyone deserves to look and feel good.
Business for Good
We believe in the principle of Business for Good. It can be difficult for small, independent
businesses to give back, but the “Buy One Give One” concept allows us to do just this.
That’s why every time you purchase an (nkd) product, this triggers an act of good somewhere else in the world.